Streaming content spend needs to be handicapped based on the ability of a network to create hits and a library of value. As a result, the gap between the biggest and smallest spenders is tighter than the topline numbers suggest.

The most enduring argument for Netflix's eventual fall isn't about content rights or competition, but of balance sheets and downturns. And it was valid. Was.

Netflix has faced many challengers over the past decade, but growth hasn't slowed. Many more are about to come. But the effects are likely to be neutral at worst.

Distributors of content tend to be evaluated on the basis of their content. But focusing on Netflix's "quality" is a mistake. Not only does the notion barely exist, it mistakes Netflix's "job to be done."

2019 is supposed to be the year Big Media comes after Netflix and the OTT SVOD opportunity. It isn't. And that's great news for Netflix.

Not all 'Original Series' deserve the label they're given. The reasons why may seem academic, but they tell you a lot about what that network does, why and how they compare.

Netflix may be playing a dangerous game, but it's not doing so recklessly. To the winner, goes untold spoils.

Netflix's product expertise is at the heart of everything it does, including why and how it makes its original content. This culture is easily overlooked, but doing so can be fatal. Netflix is as much a tech and product company as Facebook, Google or Amazon.

Netflix spends a lot more than you probably think. And the why and how is critical to understanding its future, competitive positioning and internal conviction.